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Wednesday, April 10, 2013

Recycle old clothes - Don’t let fashion go to waste.

This weekend shopping with my cousin I came across a great topic for this week’s blog. As we walked into H&M I saw a garment collecting box. I immediately took a picture and did some research. I am very happy to be blogging about one of my favourite store being environmentally responsible as an organization. “Don’t let fashion go to waste” “long live fashion!” claiming that 95% of the textiles and clothes that end up in the landfills can be reused again.  They are welcoming clothes of any brand, in any quality and any condition. You can take your unwanted cloths to any H & M location and get a voucher for each bag you hand in. The voucher can be redeemed on your next purchase.  As you may already know H&M is a worldwide known brand they are moving forward to the new trend of making the organization environmental responsible by being the ambassador of reducing the impact of waste that comes from the fashion industry.

H&M are not the only major brand ambassador of the recycle clothing conscious. The GAP was the first to start out with this trend in 2010. Their marketing campaign “Recycle Your Blues” is very successful collecting more the 360,000 pairs of jeans in just 2010 combining 1,000 participating stores. Any participant received 30% off on any new premium jean.  while the insulation generated by the campaign was donated to nearly 700 homes in underserved communities and to special housing projects such as the post-Hurricane Katrina rebuilding effort. My eco-friends this is another way of helping our environment and humanity; not a difficult way shop at these stores.

I will be adding a list of the top 20 socially responsible corporation.


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